Hi, I'm Trish. I'm a freelance Creative Director, Art and Design Director, based in Brooklyn, NYC.
I studied design at University of the Arts London and School of Visual Arts before working as a Brand Designer and Art Director at Condé Nast (Architectural Digest) and Sunday Afternoon. I then leaned into agency life as a Senior Art Director at WITHIN, honing my on-set and conceptual expertise. From there, I went in-house as Design Director at HelloFresh, where I refreshed multiple brands, built new ecosystems, and launched award-winning campaigns that became some of the top-performing in company history, all while managing a global design team.
I've freelanced throughout my career, leading startup brand-building, directing on set, and concepting social-first campaigns. My expertise lies in brand identity, storytelling, conceptual ideation, and 360 campaigns that balance authenticity and creativity with performance optimization. Clients include: AMEX, Nike, The Atlantic, e.l.f., Dove, eos, Savage x Fenty, Casper, NARS, Hugo Boss, and Eight Sleep, and more.
My background spans editorial, in-house, and agency worlds, because I believe great creative comes from staying curious and striving for constant personal growth across disciplines. My happy place? On set. With extensive art direction and video experience, working with a stellar crew to capture the perfect shot is where I thrive.
Fun fact: I was once involved in a sting operation in Amsterdam.
In my next life, I'll be: an EDM producer, and a scuba instructor when I'm not on tour ✌️😎