Hi, I'm Trish.
Currently I'm: Freelancing and consulting in Design Direction, Creative Direction, and Art Direction, based in NYC.
My art and graphic design education hails from School of Visual Arts (SVA) and University of the Arts London (UAL). I worked as a brand designer and art director at Condé Nast, Sunday Afternoon, and PSD before moving into agency life as a Senior Art Director at WITHIN, making magic for brands like Nike, The Atlantic, Savage x Fenty, Casper Mattresses, NARS, Hugo Boss, Bumble, Outdoor Voices, Dame, Draper James, Eight Sleep, and more. I then accepted a role as Associate Design Director for HelloFresh, helping them facelift multiple brands in their portfolio, design entirely new brands and brand ecosystems, and helping them create award-winning work and some of the strongest performing 360 campaigns and partnerships the HelloFresh brands had ever seen, all while managing a large global design team. I've freelanced on and off my entire creative career, including everything from fintech startup brand building to experiential and campaign design for South Park.
I focus primarily on brand identity and brand-led conceptual ideation, molded for 360 ad campaigns and performance optimization. I enjoy exploring different materials, programs, and mediums to bring great ideas to life. I am heavily involved in brand-led storytelling, helping funnel higher-level ideas down through all platforms for cohesive engagement and interaction. My happy place is on set, with extensive art direction and video experience, time spent working with a stellar crew to capture that perfect shot is where I feel most at home. My experience is eclectic because I believe there is always room for growth and exploration as a creative.
Fun fact: I was once involved in a sting operation in Amsterdam.
In my next life, I'll be: an EDM producer, and a scuba instructor when I'm not on tour ✌️😎