Hi, I'm Trish. I'm a creative based in NYC, freelancing and consulting in Graphic Design, and Art, Design, and Creative Direction.
I studied design at University of the Arts London (UAL) and School of Visual Arts (SVA) in NYC before working as a Brand Designer and Art Director at Condé Nast (Architectural Digest) and Sunday Afternoon. I then transitioned into agency life as a Senior Art Director at WITHIN, creating for brands like Nike, The Atlantic, Savage x Fenty, Casper, NARS, Hugo Boss, Outdoor Voices, Dame, Eight Sleep, and more.
From there, I moved in-house as Associate Design Director at HelloFresh, where I refreshed multiple brands, built new brand ecosystems, and created award-winning work. My campaigns and partnerships became some of the strongest-performing in the company’s history, all while managing a global design team.
I've freelanced throughout my career, leading startup brand-building, creative directing on set, and designing ad to landing page campaigns for testing. My expertise lies in brand identity, conceptual ideation, and 360 ad campaigns that balance creativity with performance optimization. I'm deeply involved in brand storytelling, ensuring a cohesive presence across platforms.
My happy place? On set. With extensive art direction and video experience, working with a stellar crew to capture the perfect shot is where I thrive. My background is eclectic because I believe in constant creative growth and exploration.
Fun fact: I was once involved in a sting operation in Amsterdam.
In my next life, I'll be: an EDM producer, and a scuba instructor when I'm not on tour ✌️😎