HELLOFRESH X WARNER BROTHERS: ELF SPAGHETTI | DESIGN DIRECTION
No holiday film character is more beloved than Buddy The Elf. With his jolly nature, family-friendly appeal, and especially his unique cuisine preferences, HelloFresh decided to partner up with Warner Brothers Studios for a Limited Edition Meal Kit that allowed Elf lovers to recreate Buddy the Elf's infamous sugar-loaded spaghetti. Overseeing the design direction of the entire partnership, I worked with my team as we collaborated with Warner Brothers to create a design system for a landing page, meal kit packaging, and all visuals surrounding the partnership. We simultaneously concepted the best way to introduce our meal kit, producing and shooting an OTT and TVC spot as well as social content, that brought the magic of our Elf Spaghetti Kit to the world. The meal kit dropped each morning over the course of a week. It sold out in under 5 minutes every time.
