FACTOR: WHEREVER YOU'RE GOING | DESIGN DIRECTION
Factor has emerged as one of the leading ready-to-eat meal kits in the arena of on-the-go meal options. At its core, Factor is a brand built for people who are on the go. With 2-minute chef-curated ready-to-eat meals and tons of health-forward snack options, Factor is the perfect choice for anyone with a busy schedule who still prioritizes high-quality ingredients. With that in mind, we wanted to create Factor's first brand spot through the lens of various individuals constantly in motion. Using unique transition techniques to blend together multiple storylines, we were able to launch a brand spot that told the story of Factor being there for everyone, everywhere.