DELICIOUS POSSIBILITIES | DESIGN DIRECTION
HelloFresh and Keke Palmer are here to call you out for your dull mealtime choices and remind you that eating well doesn't have to mean sacrificing flavor. Our creative team concepted a 360 campaign, debuting on TVC and OTT, paid social, organic social, and out-of-home. Our team worked hard to stay true to Keke's wit and fashion sense while adding in some of that HelloFresh magic. As Keke explains to our protagonist Susan that food doesn't have to be so boring, we made sure our shots, color scheme, wardrobe, script, and actions were equally full of flavor and surprise. From Keke magically appearing in Susan's fridge, to her flipping a table with one finger, to her beckoning a 10-foot breakfast tray to emerge from Susan's bedframe, we reminded viewers that mealtime with HelloFresh is full of delicious possibilities. Keep an eye out during Super Bowl LVIII, if you're streaming on Paramount+ you'll see our girl Keke!
