HELLOFRESH X MARVEL: GOTG3 | DESIGN DIRECTION
DIGIDAY AWARD WINNER: BEST PRODUCT LAUNCH CAMPAIGN
As the third and final Guardians of the Galaxy film made its debut, so did HelloFresh x Marvel's limited-time GOTG3 snacks and recipes. We collaborated with Marvel to tell the story of our snacks and recipes transporting you(r tastebuds) to a whole new universe. The snacks, which you'll notice the Guardians munch on in the films, were available to non-HelloFresh customers, while the recipes, crafted based on each of the main Guardians characters, were available on site for current customers. Overseeing the concept and design direction meant working with my team and Marvel to meld the visual languages and tonal directions of our two brands in a cohesive way across all platforms for all people, HF customers and Marvel fans or not. Using colors from the galaxy and working with Marvel's incredible makeup and prosthetics team, we showed viewers that they too can step into another world simply by tasting our recipes.
