SAVAGE X FENTY | DIRECTION, ART DIRECTION, EDITING
Rihanna's Savage X Fenty celebrates fearlessness, confidence and inclusivity. Seeking to uphold those values, we wanted to tap into the brand's bold sensuality and communicate the idea that, in Savage X Fenty lingerie, you can turn yourself on. By employing dramatic coloring and lighting, branded projections, and sensual camera angles and movements, we aimed to highlight that every body in every shape is beautiful and empowered to be their own turn-on.
