THE ATLANTIC: SOCIAL ADVERTISING | ART DIRECTION, DESIGN
The Atlantic came to my team in search of creative exploration across social advertising that would catch eyes and drive subscriptions. The goal was to test several messaging buckets and visual directions in order to hone in on which was resonating most with The Atlantic's target audiences. The learnings we gained in this process led to The Atlantic incorporating our taglines and visuals across their wider brand as a whole. The Atlantic saw a 129% increase in subscriptions in the first two months of the social ads launching, as well as a dramatic increase in subscriptions from key target audiences of Millenials and women, and over 41 million impressions.