THE BARBER | BRANDING EXPLORATION
The Barber is a rebrand of a small New York barbershop in Chelsea, where Avi, The Barber, works all day in his two-chair shop. This project is based on conversations with Avi about what his shop means to him, and the straightforward and refreshing simplicity of Avi’s shop. He's a man of few words, he wants to cut and style hair, and make sure his clients know pricing and store hours with ease. No fuss. No frills. Just The Barber.