THIRDLOVE: BREAKUP WITH YOUR BRA | DIRECTION, ART DIRECTION
Thirdlove bras are made for bodies of all (80+ cup) sizes, shapes, ages, and styles, designed for ultimate comfort. Women know the struggle all to well: trying to find a bra that fits just right, lays flat, and isn't poking you in all the wrong places. When Thirdlove asked for an OTT spot to set them apart from other bras, they sent their bras to the creatives working on the spot. Once we tried them on, we knew... it was time to break up with our old bras. With our newfound comfort in mind, we came up with our concept: "Breakup With Your Bra." We highlighted the horrors of bras past, while posing Thirdlove as the last bra you'll ever need and the only bra you'll ever truly love.